Branding
During my time at reev I have worked as an in-house designer and I was involved in the evolution of the existing brand identity.
I was directly involved in the remaking and redefining of the companies logo and also all the marketing
derivatives across different mediums such as print, digital and photography.
Furthermore, I have created a Style Guide which was essential to making sure that design
rules are put into place and that the CI will continue to be consistent.
The print media I have designed includes flyers, brochures, business cards, trade fair booths and product packaging. This wide range of materials had to hold the same visual style and work well as stand alone materials, or together on a trade fair stand. The relation between design and function is always a challenge, but it also brings great opportunities to experiment and learn more about typography, legibility and composition.
Digital media
As graphic designer I have conceptualized and created digital marketing materials including films, animations, digital brochures and other digital assets for social media, reev.com and affiliate sites. Furthermore, the individual projects are a great way to experiment with new techniques and styles.
Photography and Film
As part of my work for reev, I have shot and directed various photography, film and animation projects. The focus of these projects was the interaction between users and product. Whether the subjects were end-users, installers or infrastructure, my objective was to create comprehensive imagery to complement marketing campaigns
