Electric Turquoise
As current Communications Designer at gridX, my mission is to conceptualize, implement and keep the brand updated with all trends in the digital world.
Branding
The overall look and feel of the brand needs to fit the companies software background and also keep on top of new visual trends from the renewables industry. The visuals and colour palette are very tech orientated while maintaining a warm and approachable feel.
Website Design
My involvement in the website update was focused on the aesthetics but also parts of the architecture. The focus was to create a “story flow” along an electricity/information line that runs through each chapter. Furthermore, the visuals were newly created in order to complement the content but also represent the the brands overall look.
Printing consists of a wide range of different materials from merchandise and brochures, to full size designs for trade-fair booths. No matter what the occasion, the printed materials always represent the brand correctly in the real world.
Digital Media
The digital media I am creating for gridX is used on all possible platforms and mediums. The works varies from directing and editing promotional films for the company, digital brochures, and graphics and special edition designs for online live webinars.