Leafy Green
This is an imagined Aperitivo brand based in Munich. The styling is classy and elegant, combining Art Deco elements and a warm and earthy colour palette. The light aperitivo is the hottest thing to be squeezed out of citrus this summer.
Born in Munich, this non-alcoholic
drink is set to inspire great conversations and accompany amazing
food dishes at any dinner table. The label design is subtle, yet it brings a splash of colour and playfulness to any table setting.
Aesthetic
The look and feel of the brand mixes a classic Art Deco style with a splash of
joyfulness that does not take itself too seriously. Lines and 20s-inspired graphics are used to create the label of the bottle and the general aesthetic.
Logo and Colours
The logo is a stylised lemon slice accompanied by the name “BAVIELLA“.
The wordtype is a reworked Italiana font in all caps. The logo and typeface can be used together or separately, depending on the application.
The selection of colours is meant to remind us of summer warm tones and citrus tree details.
Bombastic Yellow is the primary colour, elegantly complemented by Leafy Green and Papyrus Grey as secondary colours.
Pure White and Sunset Black are used for font and label legibility purposes, as they complete the palette.
Typeface
Lora is a Serif font picked for its classy look. It’s the perfect combination of legibility and following the overall look of the imagined brand. This is perfect for commercial use cases, recipies, marketing and banners
