Splash of Yellow
As the Visual Communication Designer at reev, I developed and supported reev’s design and branding across all media, from concept to implementation. My focus was also to create and implement a comprehensive Branding and Design Guide, to ensure a consistent visual identity for reev, assuring high visual quality and product correctness.
Branding
I was involved in the update of the overall look and feel of the brand. The update included refreshing the logo, creating new ways of ways of visual advertising, and moving from a dark tone visual to a lighter more approachable look, with light blues, yellows and greys. Furthermore, I have created a comprehensive Style Guide that included rules for the brand appearance, colours and how to visually represent the company
Print media was very important at reev, ranging from packaging design, trade fair booths and every other kind of material. The work always had to follow the brands design guides and not compromise the design over the function
Digital Media
While at reev, I have filmed and edited various promotional videos or animations, I have created digital brochures and social media assets, and did shot different photoshoots for different products of the company.